The BCS Way

Think, Ask, Deliver. These three short words shape the way BCS conducts its business every day. But what do these words truly mean for our company, our staff, and—more importantly—our clients? BCS Senior Vice President Ken Green sat down to explain the true meaning of the BCS “Think, Ask, Deliver” mission.

At BCS, we tackle every challenge by…

Thinking it through,
Asking the right questions, and
Delivering effective solutions to decision makers.

BCS’ mission may be short, but a lot of thought and consideration went into its development. Ken noted that more than 10 years ago, “We went through a series of meetings to kind of drill down [some important questions]…what are we about; what are we here for; what are we trying to do for our customers; what are we trying to do for our staff; what are we trying to do as a company, [and] for our community?” Most importantly, we asked ourselves what sets us apart. Through that conversation, we developed the BCS motto.

As Ken further explained, BCS has always demonstrated a tendency to not just meet client expectations—but exceed them, which has become a key part of the company’s identity and has helped set BCS apart from our competitors over the years.

As BCS leadership looked to encapsulate BCS’ core values in just a few short words, they found themselves thinking a lot about BCS’ approach to work, which involves developing a thorough understanding of our clients—their needs, goals, and mission—and determining how we can best support them. This philosophy ultimately translated to the think, ask, and deliver actions.


Take the time to think through all aspects of an assignment or request to provide a customized response. Ken explained how a client may be new to the position or just so busy with other work that he or she may not have the time to analyze all the available options. That’s where BCS steps in—really thinking through what actions and deliverables will benefit the client, what the possible solutions are, and how to implement them.


Better understand project needs by learning to ask the right questions. “Sometimes those questions can help frame and provoke some more thought, and you end up with a better approach and deliverable,” Ken noted. To eliminate any confusion or mixed signals, Ken stressed the importance of posing questions to ensure that everyone is on the same page. Doing so reduces the need for back and forth and helps ensure that we’re delivering the best products to our clients.


Effectively deliver the best possible product on time and within budget. Providing high-quality deliverables is a hallmark of BCS’ achievements. Ken explained how thinking about a client’s needs and asking the right questions tie together to help us produce something valuable that contributes to a client’s accomplishments and success. BCS consistently follows through on its commitment to deliver products that add value to our clients’ work and help them achieve their missions.

Over the years, this signature approach has become so fundamental to operations that executive leadership now gives a session on it to all new hires. “We particularly do the ‘BCS Way’ presentation for new staff because we want them to have that ingrained in the way they do business every day,” Ken said. “With every assignment, we want them to think, ask, and deliver.”

While this concept has withstood the test of time for well over a decade, it has directly helped BCS grow and thrive as a business.

“The premise of what we do is pretty simple—try to provide thoughtful, quality services and products; set ourselves apart from our competitors; help our clients be successful; and hire good staff to do so,” Ken concluded.

As we look to the future, we can guarantee our clients that we will continue to provide our best service by following our mission every day, with every project and every deliverable.


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